Waguv: Inside Kashmir's 300-Year-Old Reed Mat Craft PM Modi Just Put on the National Map
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Waguv: Inside Kashmir’s 300-Year-Old Reed Mat Craft PM Modi Just Put on the National Map

Waguv: How Kashmir’s Forgotten Reed Mat Just Became India’s Newest “Vocal for Local” Star By: Kashmir Store | July 2026 For nearly three centuries, a humble mat woven from marsh reeds kept Kashmiri homes warm through brutal winters and cool through short, sharp summers. Then plastic and foam flooring arrived, and Waguv — sometimes spelled Wagoo, Vaghu, or Vagu — quietly slid toward extinction, kept alive mostly by memory and a handful of stubborn families in villages around Srinagar. That changed almost overnight on July 26, 2026, when Prime Minister…

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Kashmir Store: Authentic Pashmina Shawls, Kashmiri Crafts, Saffron & Wazwan Delicacies Online
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Kashmir Store: Authentic Pashmina Shawls, Kashmiri Crafts, Saffron & Wazwan Delicacies Online

Kashmir Store: Bringing the Soul of Kashmir to Your Doorstep By: Kashmir Store | July 2026 There is a reason people who have never set foot in the Kashmir Valley still dream about it. Maybe it was a photograph of saffron fields in bloom, a Pashmina shawl passed down from a grandmother, or the smell of Kahwa tea brewing with cinnamon and almonds. Kashmir has always had this effect — it doesn’t just sell a product, it hands over a piece of its story. That is exactly the gap Kashmir…

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